Alcohol has never been hard to find at Taco Bell, at least during the Mexican fast food chain’s signature Fourthmeal period late at night. It courses through patrons’ veins!
Soon, though, one Taco Bell in Chicago could make the presence of alcohol official by putting it on the menu.
Eater reports that a forthcoming Taco Bell location in the hip Wicker Park neighborhood has applied for a liquor license, which, if approved, would make it the first Taco Bell outpost in the world that serves alcohol.
"We’re building a completely new urban restaurant design in Wicker Park, and will have more information available closer to our opening this Summer," A Taco Bell spokesperson told the Huffington Post.
No word yet on what types of alcohol this Taco Bell will serve. The chain tried, but has so far failed, to serve alcohol-spiked milkshakes at the first outpost of its upscale offshoot U.S. Taco Co. in Huntington Beach, California, but that feels unlikely for a Taco Bell, given that the menu currently includes no milkshakes without booze. The menu does feature several types of "Freezes" — icy drinks reminiscent of Icees or Slurpees — so perhaps the Wicker Park location will try spiking those.
More probable still, though, is the idea that the location would serve a drinks menu similar to that found at a number of other Mexican chains, such as Chipotle, Qdoba and Baja Fresh: wine, bottles of Mexican beers and margaritas.
This move by Taco Bell also follows experiments in alcohol by other fast food chains, including Sonic, Burger King and Shake Shack. Even Starbucks has started to get serious about its alcohol service, having announced its intention to bring its newish Evenings menu to thousands of locations across the country.
You don’t exactly have to be a restaurant industry expert to understand why: Alcohol is extremely profitable. Non-chain restaurants in most places have long relied on booze sales for the bulk of their profits. Only chains that promote themselves explicitly to families with young children (and Taco Bell is not one of them) could fail to be intrigued by the margins inherent to alcoholic drinks.
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from Taste – The Huffington Post http://ift.tt/1PofHgu